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Digging up new business is never easy. Not only do you have to find it, you have to be clear how to differentiate yourself from the competition. How do you show that yours is a better mousetrap, even if it isn't. If it is indeed better, communicating that in a way your customers can understand is also a challenge.
The reality is that many companies have no lead generation strategy. They wait for walk-ins, people metaphorically just passing by. Internet enquiries are a good source of leads, but that's just another form of walk-in, it's passive marketing and at the very best hit & miss.
Some companies invest in a sales force and goal them on increasing revenue. While that's important, sales people often do this by growing the spend of existing customers rather than getting on the phone and cold calling. A better way to goal a sales force is to make a far greaterpercentage of their income relate to the new business they bring in.
Many of our clients come to Achieving Quality Leads because they recognise their sales people are reluctant to get on the phones, aren't particularly good at it and find it de-motivating and quite simply don't do it. That's why they outsource the cold calling to us. We provide them with a pipeline of fresh opportunities. Then it's up to the salesperson to sell and close the deal. At least then they are spending their time in front of the customer, something that will bring them one big step closer to their commission, something that will making digging up new business a lot easier.

If you want more information about customer lead generation, you can visit aql - Achieving quality leads website.

Article Source: ArticlesBase.com - Customer Lead Generation